SMS EDDIEResults Lab / verified first-party evidence
A local real-estate brokerage needed growth and a marketing process it could keep operating. Edward Suriel developed and operated an organic-first system connecting strategy, brand standards, creative, distribution, and measurement.
JM Diamond Realty — Director of Marketing
August 9, 2025 – October 1, 2026 · 419 days
JM Diamond Realty / August 9, 2025 – October 1, 2026
Approximate platform totals. Views are not unique people, leads, sales, or revenue. The paid campaign did not generate the broader performance. Explore the evidence and methodology
Brand standards, recurring branded content series, listing and local-market campaigns, bilingual copy, digital and print collateral, reusable Canva templates, content calendars, structured AI prompts, market research, distribution workflows, KPI monitoring, and campaign refinement.
| Metric | ||
|---|---|---|
| Views | 33,363,506 | Approximately 5.3M |
| Reach / viewers | 18.2M reach | Approximately 2.1M viewers |
| Content interactions | 975.6K | 18.6K |
| Follows | 4.1K | Approximately 3.7K |
| Follower views | 136,196 | Not reported here |
| Non-follower views | 33,219,742 | Not reported here |
| Follower reach | 3,319 | Not reported here |
| Non-follower reach | 18,154,532 | Not reported here |
| 3-second video views | Not reported here | 1.6M |
| Watch time | Not reported here | 382 days 10 hours |
Approximately 99.57% of Instagram views came from non-followers. The platform metrics retain their own definitions.
The operation used reusable templates, structured prompts, calendars, and repeatable campaign formats. Time saved, labor cost reductions, and adoption rates have not been quantified in the evidence used here.
Nancy Circle: $34.26 spend, 441 impressions, 33 clicks, 4 link clicks, 16 post engagements, and 2 Meta-attributed lead events. This was the only JM Diamond paid campaign Edward personally ran. It did not generate the broader performance shown above.
25 Wolters Lane: 2,065 Facebook views, 50 link clicks, and $0 paid promotion. This example is separate from the Nancy Circle paid campaign.
The primary source is the verified SMS Eddie flagship case study dated October 1, 2026, based on first-party Instagram Insights and documented Facebook evidence. Combined totals add only appropriate platform-level metrics: approximately 38.7M platform-reported views, 994.2K content interactions, and 7.8K platform follows.
Views are not unique people. Instagram reach and Facebook viewers are not combined into cross-platform reach. Views, interactions, follows, clicks, and platform-attributed events do not establish customers, closings, or revenue.
Meta notes that Instagram views from April 1–4, 2026 may be undercounted due to a temporary reporting issue. No upward estimate or adjustment has been applied.
The evidence demonstrates an organic-first marketing operation at meaningful scale. It does not guarantee that another business will achieve the same results.
The value is designing the repeatable marketing system that produces the marketing.
Explore the methodology