The full Playbook
A reading edition connecting the complete method. Offline HTML reading edition and editable Markdown edition.
Marketing Agent Playbook V1 / final release edition pending
Be remembered in your market.
Be present at home.
Learn the marketing behind the content you create. The SMS Eddie Marketing Agent Playbook guides real estate professionals through using AI to research, plan and draft branded content—with review steps that keep the decisions in your hands.
$197 USD plus applicable tax · One-time purchase.
Purchase is not open yet. No required App or Diagnosis.
The work should add up
Your competition has access to the same AI tools you do.
So what's going to make your marketing different?
You open an AI chat, ask for a listing post, then keep rewriting the request to explain what you meant. The next listing brings the same blank page.
Start with a clearer brief. The Playbook gives you a sequence, prompts and review tools to turn your listing knowledge into purposeful marketing. You choose, check and publish the work.
One connected process
From “we need marketing”
to the next useful move.
Start with verified facts. Choose the campaign’s job. Make coordinated assets. Review and publish. Record what happened and bring a bounded learning forward.
- 01Research
What do we know?
- 02Strategy
What is the point?
- 03Creation
Make the campaign.
- 04Approval & deployment
Check it. Then publish.
- 05Measurement
What happened?
- 06Learning & repeat
What goes into the next one?
Run the method again. Keep the useful context. Recheck the facts. Use the last cycle to inform the next brief.
A person verifies evidence, approves the exact work and publishes it. The Playbook does not research, publish or improve autonomously.
The actual product / reading edition
The thinking
behind the creative.
Read the method. Keep the campaign decisions connected.
Your objective. Your original direction.
What should this
campaign feel like?
A letter. An evidence-led story. A playful reveal. The creative reference is a starting point: extract the traits, keep the facts, and make the direction your own.
The staged Creative Campaign Engine adds a direction worksheet, four companion prompts and a fixed-fact fictional example to the product build. Final purchase inclusion is subject to the commercial manifest. The Playbook teaches the method; reusable design assets and custom services remain separate.
Get the release update
The actual product / visual field guide
See how the
pieces connect.
From source evidence to a brief, reviewed assets and the next lesson.
Illustrative creative / the free Kit
Something you can
show with confidence.
One fictional listing, presented as a brochure with its companion guide.
A teaching illustration—not client work, a performance result or an included template. Your own campaign needs verified facts, authorized imagery and human review.
The actual product / working space
Keep the choices.
Carry the lesson.
Record your context, evidence, brief and learning in the editable worksheet.
See the complete contentsDocument previews show earlier product-build editions 1.0.1–1.0.2. They are illustrations of the working materials; final purchase files and edition will be confirmed before checkout opens. No App or design-template library included.
Constructed V1 contents
The method.
And the tools to run it.
These materials describe the constructed V1 baseline. A newer private draft remains under review; the final release edition, commercial file list, license and delivery terms will be confirmed before checkout opens.
15 prompts & evaluators
Complete reusable operational prompts, an editable prompt file and a structured registry. Bring your context; review the output.
8 worksheet sections
A place for context, sources, campaign direction, measurement and learning. Readable HTML and editable Markdown formats.
11 reusable CSV logs
Track evidence, assets, approvals, follow-up, results and learning. Two illustrative CSV examples show how records can look.
A seven-piece campaign example
One complete fictional listing campaign, connected from brief to review and the next cycle. A teaching example, not a customer result.
A clear starting point
Start Here guidance and a versioned contents index. Work with your own editor, spreadsheet, publishing tools and optional AI tool.
The method covers brand and audience context, organic and local-authority content, listings, recurring series, weekly coordination, bulk fields, a bounded reel script, and email/nurture and CRM basics.
Built through real marketing work
A method with
operating experience
behind it.
SMS Eddie’s approach grew through repeatable marketing work for JM Diamond Realty: research, brand standards, recurring content, campaigns, distribution and measurement.
The Results Lab documents that work and its platform-reported performance. It also explains what the evidence can—and cannot—tell you.
Explore the Results LabHistorical operating evidence is not a Playbook customer outcome or a promise of leads, sales, revenue, ROI, marketing performance or quantified time savings.
Your method. Your tools.
Buy it once.
Work through it
at your pace.
The Playbook is a standalone methodology product. Use your own tools and decide how to apply the work. Free Kit completion is optional.
No required App. No required Diagnosis.
What is separate from the Playbook?
The $197 Playbook (plus applicable tax) does not include SMS Eddie App access, Design Template Packs, advanced Modules, Diagnosis, Installation, Continuity, consulting, personalized campaign creation or done-for-you implementation.
No subscription, SMS Eddie-managed installments, launch bundle or Founding program. No automatic entitlement to future versions or lifetime updates.
What will be confirmed before purchase opens?
The exact commercial purchase manifest, license and rights scope, seat and organization treatment, version and update entitlement, legal terms acceptance, refund and digital-delivery treatment, and the approved download process. Checkout and paid delivery stay closed until the release requirements and transaction and delivery checks are complete.
Want to try one smaller loop?
The Free Working Kit walks through one listing campaign with five prompts, a worked example and a measurement and learning worksheet.
Explore the Free Working KitWant Eddie to set it up with you?
Custom services follow a separate path. The $397 Content System Diagnosis normally precedes custom Installation; it is not required for the Playbook.
Explore custom servicesKeep the work moving forward
Make the campaign.
Keep the lesson.
Get an update when the Playbook is ready to purchase.
Get release updates$197 USD plus applicable tax, paid once when released. No payment or reservation now.
Optional release emails
Know when it’s ready.
Checkout is closed while purchase terms and delivery are finalized. Sign up only if you want release emails.